About me
I started in graphic design, but I never saw it as just making things look pretty. For me, design wasn’t art; it was a tool. I was constantly focused on what a specific color or shape was communicating. This drive to understand the why led me to study personality psychology to better understand how to truly influence human behavior.
Discovering UX didn’t feel like a shift; it was the structured version of the path I was already walking. Now, I use that blend of visual language and psychological insight to build experiences that actually mean something.
Behaivoral insight first
Understand how people think and behave to design a solution.
Context-aware decisions
Data is useful, context is essential, neither is sufficient on its own.
Collaborative thinking
Better results come from aligned perspective, not isolated thinking.
Outcome over being right
Outside of work
I spend a lot of time in nature, where I can fully disconnect and reset my mind.
I read, mostly about human behavior and how people make sense of the world around them.
I travel to explore different cultures and how people can feel similar despite their differences.
